Thursday, December 17, 2009

Merry Christmas


Everyone at ORLY Australia would like to wish you a very Merry Christmas and a safe and happy New Year.
2010 will be an exciting time for ORLY with increased distribution Australia wide and the addition of many exciting and original colour collections to our already extensive range. Make sure you keep an eye on our website http://www.orlybeauty.com.au/ for the launch dates and an ORLY stockist nearest you.
Thank you all for your support we are so pleased with the response we have received so far and expect bigger and better things in the new year.


Best Wishes


ORLY Australia

Thursday, December 10, 2009

What colours are hot right now??

What nail Colours are in right now?

(I’m going for the spring / summer trend since that is where Australia is right now)
The main fashion colours for spring / summer ’09 are the brights (not neon but a clean bright). Tiki Time by Orly contains the latest shades there is a bright blue, green, orange and red. All are vibrant and beautiful. In the fall / winter prepare for the more jewel tones of Orly’s Once Upon a Time collection as well as the Matte shades. As aways French Manicures are a classic standby.

Monday, December 7, 2009

Nail Polish Tips


My nail polish always chips, why does this happen and is there anything I can do to stop it?

There are two main reasons that nail polish chips: 1) oil on the nail plate prior to polishing and 2) Wear and tear on the nail. To start with the cleanest nail plate just prior to the basecoat cleanse the nail plate with Orly’s Clean Prep. This will remove oils and leave a residue free nail plate ready for lacquer application. To best protect the nails from wear and tear use a basecoat, 2 coats of your favorite Orly three free lacquer and a great top coat. Glosser and Won’t Chip by Orly are great lacquer protectors appropriate for any type of nail (Won’t Chip is my favorite). Also, allowing appropriate drying time will help.

Friday, December 4, 2009

Orly Smudge Fixer WINS!!!


ORLY SMUDGE FIXER has taken out the award for Best Nail Care in the 2009 9am with David and Kim Beauty Awards!!!


“It gives me great pleasure to inform you that Orly Smudge Fixer has won the 2009 9am with David and Kim Beauty Awards for Best Nailcare.

The results are based on both my summation and viewers' comments. Entrants come from the pool of products I have featured throughout the year. Performance, availability, packaging and value for money all helped determine which product won in its category”.

“Orly Smudge Fixer is every manicured girl’s secret weapon…a little drop will erase any smudge and keep your manicure looking new for longer.”

- Fashion, Beauty and Style expert Dhav Naidu


To buy Orly Smudge Fixer ($19.95/18ml) go to Treatments/Specialty Treatments.

Monday, November 30, 2009

ORLY works with Vogue Magazine



Orly has partnered with Vogue Magazine to give manicures to busy advertising executives in their own workplace.

Sydney nail artist Danika Hampson and nail technicians Luciana Mattoni and Nicola Fitzgerald, having recently received training from Orly Master Educator Christi Oster, were keen to show off their skills and Orly Signature Manicures were the order of the day at two of Sydney’s biggest advertising agencies.

With the current manicure trends moving away from soaking and paraffin baths, the benefits of the Orly treatment products were intensified by the use of hot towels to open the pores of the hands and carry the nourishing and softening ingredients into the skin.

Hand and arm massages provided necessary stress relief and all guests were treated to the Orly lacquer colour of their choice plus their own 3 way buffer for home use.

Be sure to check out the latest nail colours at our website.

Friday, November 20, 2009

ORLY arrives in Australia

Nicole Holmes, Director of Altman Sales and Distributors, said that when the Orly brand was offered to her she jumped at the chance. “Orly is prestigious, it has a fantastic reputation, and we are thrilled to be associated with it.”

With so many me-too nail care products in the market it can be confusing for the customer to know what to choose and what products are not going to be harmful to the nail or nail bed.

Few people realise that what we put on our nails can be absorbed into the body. Formaldehyde, phthalates, and toluene have been linked to problems ranging from skin irritation to birth defects and leukemia People are becoming more aware of what they are putting into their bodies and onto their skin and are looking for products that don’t contain harmful ingredients.

Orly has been a market leader in the US for over 30 years and a major selling feature of the lacquers and treatments is that it is free of the harmful chemicals formaldehyde, toluene and dibutyl phthalate.

“The brand is available in over 66 countries around the world – so we are thrilled to offer the brand in Australia.”

Nicole recognised a gap in the market for a salon quality nail and treatment brand and realised that Orly would be a perfect fit.

She realised that the range was broad enough to offer specialised product ranges both for pharmacies and for professional use in salons and spas.

‘Orly has a great colour selection so we are not surprised by the incredible demand we have had from consumers asking where they can purchase since we have started advertising that Orly is back in Australia. We are delighted with the response we have had since we have commenced introducing the product.’

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