ORLY arrives in Australia

Nicole Holmes, Director of Altman Sales and Distributors, said that when the Orly brand was offered to her she jumped at the chance. “Orly is prestigious, it has a fantastic reputation, and we are thrilled to be associated with it.”

With so many me-too nail care products in the market it can be confusing for the customer to know what to choose and what products are not going to be harmful to the nail or nail bed.

Few people realise that what we put on our nails can be absorbed into the body. Formaldehyde, phthalates, and toluene have been linked to problems ranging from skin irritation to birth defects and leukemia People are becoming more aware of what they are putting into their bodies and onto their skin and are looking for products that don’t contain harmful ingredients.

Orly has been a market leader in the US for over 30 years and a major selling feature of the lacquers and treatments is that it is free of the harmful chemicals formaldehyde, toluene and dibutyl phthalate.

“The brand is available in over 66 countries around the world – so we are thrilled to offer the brand in Australia.”

Nicole recognised a gap in the market for a salon quality nail and treatment brand and realised that Orly would be a perfect fit.

She realised that the range was broad enough to offer specialised product ranges both for pharmacies and for professional use in salons and spas.

‘Orly has a great colour selection so we are not surprised by the incredible demand we have had from consumers asking where they can purchase since we have started advertising that Orly is back in Australia. We are delighted with the response we have had since we have commenced introducing the product.’